November 8, 2025

No board, prometi que UX seria o diferencial competitivo da empresa. No corredor, mandei o time copiar o concorrente porque “o VP fica nervoso com ideias novas”.

Me siga para mais dicas. #UXLeadership #EstratégiaFake #VisãoDeMentira #Ironia In the boardroom, I promised UX would be the company’s competitive edge. In the hallway, I told the team to copy the competitor because “the VP gets nervous with new ideas.”

Follow me for more tips. #UXLeadership #FakeStrategy #PhonyVision #Irony