No board, prometi que UX seria o diferencial competitivo da empresa. No corredor, mandei o time copiar o concorrente porque “o VP fica nervoso com ideias novas”. Me siga para mais dicas. #UXLeadership #EstratégiaFake #VisãoDeMentira #Ironia In the boardroom, I promised UX would be the company’s competitive edge. In the hallway, I told the team to copy the competitor because “the VP gets nervous with new ideas.” Follow me for more tips. #UXLeadership #FakeStrategy #PhonyVisio